
Ethel - Floral print sweetheart neck midi dress with ruffles
Created with Care, Worn with Pride

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Description
Effortlessly romantic and endlessly flattering, the Ethel floral print sweetheart neck midi dress with ruffles brings timeless charm to your wardrobe. Softly structured with a graceful sweetheart neckline and delicate ruffle accents, this floral midi dress creates an elegant silhouette that moves with you—perfect for those special moments when you want to feel feminine, confident, and camera-ready.
- Flattering fit: Sweetheart neckline and defined waist create a feminine, hourglass silhouette for day-to-evening style.
- Comfortable movement: Slightly stretchy fabric and ruffled skirt offer breezy comfort and effortless flow.
- Easy care elegance: Durable 100% polyester construction that keeps its vibrant floral print and is machine washable for low-maintenance wear.
Why buy: The Ethel dress blends chic design with practical comfort—the sweetheart neck and ruffle detailing elevate your look, while the slightly stretchy fabric ensures all-day wearability. Ideal for shoppers seeking a versatile floral midi dress that performs beautifully at events without sacrificing comfort or durability.
Occasions: Perfect for weddings, garden parties, brunch dates, evening cocktails, romantic dinners, and everyday occasions when you want polished, feminine style.
Specifications
Material: 100% polyester
Design details: Floral print, sweetheart neckline, ruffle trim
Fit: Midi length with a slightly fitted waist and flowing skirt for an elegant silhouette
Stretch: Slightly stretchy for comfortable movement (bust stretch allows gentle give)
Body: Not lined
Care instructions: Machine wash cold. Tumble dry low.
Length: Midi hem—approximately 38.6–39.4 inches (varies by size)
Size | Length | Waist | Hip | Bust | Bust Stretch Amount |
---|---|---|---|---|---|
S | 38.6 | 26 | 42.1 | 28.3 | 33.9 |
M | 39.4 | 27.6 | 43.7 | 29.9 | 35.4 |
L | 40.2 | 29.1 | 45.3 | 31.5 | 37 |
Delivery
We offer delivery within Australia with a processing time of 1–2 business days. After processing, the expected delivery time is 6–9 business days. Once your order has been shipped, you will receive an email with a tracking link so you can follow the delivery. For more information, please visit our Shipping Policy.
Returns & Exchanges
You have 30 days from the receipt of your order to request a return. The product must be unused, in its original condition, and with all tags intact. To initiate a return, please contact us at info@byseloure.com. Detailed instructions can be found in our Return Policy.
Size Chart

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